Peugeot Design Competition 2007
Re-invent the 'Drive of Your Life', Peugeot style:
- Discover a LIFE size version of the car at the Frankfurt 2007
Motor Show and
- Drive it in the Xbox VIRTUAL world!
For the fourth edition of this competition, which since launch
in 2000 has already generated nearly 9,000 original projects,
Peugeot is asking Internet users around the world to reinterpret
the car as a source of authentic pleasure. Six letters sum up
the philosophy of this fourth invitation to the creativity of
designers who surf the Internet: P.L.E.A.S.E.!
Start with a blank sheet of paper and imagine a new type of
Pleasurable (to drive)
The winning project will be produced as a scale 1 model and
shown on Peugeot's stand at the Frankfurt 2007 Motor Show, and
will also be featured in a video game, only on the Xbox 360! In
addition its designer will receive a cheque for Euro 6,000.
Questions to Frédéric Renard, in charge of the
concept cars project at Peugeot's Product Department
How has the Peugeot design competition evolved over the years?
Today this competition has become a classic and has many imitators!
With nearly 9,000 projects received from the three previous editions,
the word about the Peugeot Design Competition has spread to all
five continents. The quality and originality of projects, their
description and the illustrations that accompany them, have improved
every year, emphasising the seriousness of their creators. The
number of participants is equally impressive, with more than 6,300
having taken part; some are even old hands with more than one
competition to their name! So this fourth competition looks set
to be the best yet and will, I'm sure, give rise to many great
projects for the dream car of the future!
How would you describe the theme of this new competition?
This theme is at the crossroads of the real and the virtual. Firstly,
the project must be real in the sense of having functional characteristics
that operate in the real world. The virtual aspect relates to
the fact that the project will have a fun side and will be integrated
into a video game. We want this theme to focus designers around
the world on one key aspect of motoring, namely driving pleasure.
The search for driving pleasure is one of Peugeot's main concerns,
which it has even made its Marque signature!
What rewards are on offer for this fourth competition?
The best reward for any car designer is to see their project produced
as a scale 1 model! As has been the case in previous competitions,
the model of the winning project in this 2006-2007 competition
will be presented on the Peugeot stand at the Frankfurt 2007 Motor
Show. We're offering more to the winner this year with the collaboration
of a major partner from the world of video games, the Xbox 360.
So, the winning project will also feature in a video game on
the Xbox 360. Plus, the winner will receive a cheque for Euro 6,000
and will see his project "mass produced" in the form
of a miniature.
The origins of the Design Competition
Concept cars, like production vehicles, are a striking illustration
of the importance Peugeot attaches to aesthetics. Finding inspiration
in a particularly rich heritage and history, the creativity of
designers at Peugeot's Style Centre has given rise to a new interpretation
of the "Peugeot style" in each of its contemporary manifestations.
This is the case for example with the 908 RC and the 207, which
illustrate that style can be truly special without remaining totally
And so, there was only one thing for it! This style value,
deep-rooted in the Marque's history, gave rise to the largest
design studio in the motoring world: Peugeot's Internet Design
Competition! Organised since 2000, the three previous competitions
have inspired thousands of amateur designers to come up with thousands
of projects. Only three designers have seen their dream car brought
to life as a scale 1 model presented on the Peugeot stand at the
Frankfurt Motor Show.
Design your Peugeot of the year 2020
Marko Lukovic (aged 22) Serbia
Peugeot 4002 (2002-2003)
Design your retro-futurist Peugeot
Stefan Schulze (aged 32) - Germany
Design the Peugeot of your dreams for the immediate future
Andre Costa (aged 22) - Portugal
The competition in figures (2004-2005 edition)
Projects: 3 800 (+ 36 %)*
Participants: 2 600 (+ 38 %)*
Country: 107 (+ 19 %)*
Internet vote: 105 000 (+ 12 %)*
(*) variation compared to the 2002-2003 edition
1st phase: design
Beginning of September: announcement of theme
From 6 October to 4 December 2006: projects are submitted to the
2nd phase: selection
Between 14 and 22 December 2006, publication of the 30 projects
short-listed by the panel of judges, followed by voting on the
Internet and in the press. The ten finalists will be selected
in the days that follow, between 22 and 26 January 2007.
3rd phase: announcement of the winner
In mid-February, the name of the winning project will be revealed
on the web site.
In March 2007, M. Frédéric Saint-Geours, General
Manager of Automobiles Peugeot, will award the "La Griffe"
trophy to the designer of the winning project, on the Peugeot
stand at the Geneva Motor Show.
4th phase: production
The scale 1 model of the winning project will be produced between
April and September 2007 and included in a game, only on the Xbox
5th phase: the unveiling
In September, the concept car produced on the basis of the winning
project will be presented on the Peugeot stand at the Frankfurt
Competition exclusive to the Internet
The Design Competition is exclusive to the Internet and has its
own dedicated site: http://www.peugeot-concours-design.com. This site will provide information
concerning the competition and interactive events (voting, interviews,
etc) throughout the duration of this fourth edition.
The panel of judges and selection criteria
The panel of judges will be composed of Peugeot representatives,
including top managers from its Design Centre and from Xbox, as
well as journalists and Internet users, who will be asked to vote
The panel of judges will make its choice based on the criteria
of originality of the project, quality of the final submission
(visuals, explanation of the concept), as well as consistency
with the theme.
Peugeot, September 2006